Jun 22, 2022
In Music Forum
Product Stage We tend to divide the life cycle of a product into four stages: introduction, growth, maturity, and decline. Different product stages naturally executive list have different pricing strategies. According to the marketing mix strategy theory, the price of the introduction period is mainly based on the pricing of new products, the price of the product in the executive list growth period needs to be adjusted appropriately, the product in the mature period needs to fully consider the competitive price, and the price of the product in the recession period may need to be appropriately adjusted. Reduced price. The picture comes from the theory of marketing mix strategy) For example, in a blue ocean, the strategic focus of a product during the introduction period executive list is to expand and maximize market share, so as to gain a firm foothold and capture users as soon as possible; then, the product pricing at this time may be more likely to choose low prices The main executive list strategy is to put more fish into the fish pond first. When the product gradually transitions to a mature stage, the brand and product have helped the company to establish a certain bargaining power. At this time, continuing to maintain a low price may damage the product image, may also affect revenue, and cannot maximize profits. change. At this time, it may be better to establish differentiated and flexible product prices by referring to competitor executive list prices, etc. 1.5 Cost Analysis Regarding pricing, we often hear a method called "cost plus method", that is, on the basis of accounting for costs, the final price is calculated according to the expected gross executive list profit margin. It sounds like it makes a lot of sense, and you can get a numerical result directly. But in fact, the cost-plus method has many difficulties and drawbacks; for example, there are executive list some doubts about the cost calculation itself.