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ayishs siddikaorna
Apr 20, 2022
In Music Forum
Companies with optimized supply processes, which have the data exchange in the entire chain – including with their distribution partners – in order or have Japan Phone Number set up (online) made-to-order processes, are much less vulnerable to scarcity. They can anticipate changes in demand and supply more quickly without this leading to major disruptions. Commodity crisis Photo by Kateryna Babaieva from Pexels resource strategy Kotler also ignores the strategic need to guarantee the supply of raw materials, capital goods and labour. Perhaps he doesn't think geopolitics belong to the realm of strategic marketing. But those who have access to the right raw materials do have a unique, defensible competitive advantage. If you want to participate in the energy transition, you cannot do that without, for example, neodymium, cobalt or lithium. China has a Japan Phone Number List big lead in this regard. Years ago, China started buying up mining concessions, trading platforms, controlling Japan Phone Number logistics and taking over production units in Asia and large parts of Africa. Due to the corona crisis and the war in Ukraine, we in the West are only now realizing how vulnerable we are as a result. If we had made good scenario analyzes in a timely manner, we would probably have been better prepared for today's situation. This article is based in part on Marketing during Periods of Shortage, Philip Kotler, Journal of Marketing Vol. 38, no. 3 (Jul., 1974), pp. 20-29. In a series of 3 articles. I describe the similarities between the commodities crisis in the 1970s and the current market situation and what today's marketers can learn from time. Also read my two previous articles on this topic: Is marketing less important in times of scarcity? Three marketing Japan Phone Number techniques in times of scarcity Image header by Kateryna Believable via Peels . Want to grow to a (higher) position in marketing management? Get your NIMA diploma at Frankwatching. We have been named the highest scoring NIMA trainer of 2021 and the NIMA Education Partner with the best price. You can choose from NIMA A Online Marketing and NIMA B Digital Marketing.
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