Among the quantitative elements for our objectives Phone Number List we can find: Number of followers/fans.Number of visits to our website.Number of conversions (sales).Number of leads (acquisition).Level of engagement (participation) of our critical mass.Within each of the available Social Networks, this list becomes even Phone Number List larger ( Twitter retweets, Facebook likes , LinkedIn recommendations , Google+ +1 …). These indicators, by themselves, do not offer any type of information, but contextualized in a content marketing plan and Phone Number List with the appropriate analysis tools, they can give you an idea of the impact or success that you are having on your followers or on your target within social networks.
On the other hand, when we talk about Phone Number List qualitative indicators in a content strategy on Social Networks, we can refer to some such as:Level of satisfaction of our customers.Reputation enhancement .Increased degree of Phone Number List authority .Ease of conversion to sale .These points are difficult to measure but they also have an impact (sometimes even more than the quantitative ones) on our results. If our customers are more Phone Number List satisfied, if they speak better of us, if we position ourselves as a reference in the network on a certain theme (keywords) or if our commercials/sellers find it easier to sell our product, it is surely because our content strategy is working.
Selection of suitable social networks If you have Phone Number List read the first part of this manual, you will have seen that there was a very important part of the study of the competition. I recommend that you read it again because it is Phone Number List vitally important to know what the competition is doing (and how it is working for them) so as not to make their mistakes or suffer the opportunity cost of putting all your efforts (and your resources) into actions that do Phone Number List not suit you. they will lead nowhere.