COVID-19 has significantly affected search behavior and as a result, search results have also changed to adapt to what users are looking for now. As parts of the country begin to Industry Email List reopen and as people navigate other seismic issues, patterns of search behavior may deviate significantly from previous years. This doesn't mean that search data is no longer useful - it just means that more creativity and research is needed before making content Industry Email List strategy decisions. Right after things hit the fan. In the short term, after major news clippings, the public is likely prioritizing their own livelihood and that of their family or community.
This is also the time when search behaviors change as people search for resources and solutions to how current events affect them personally, which Industry Email List introduces more variables into the mix and makes the behavior potentially more difficult to interpret. During this delicate time, Industry Email List anything brands can do to address pressing questions or concerns from their audience is more likely to be well received, and any message that strays from that goal is likely to be considered noise. Carefully consider whether your message helps your audience, or society at large, in what they are currently browsing.
If you can't serve them right now, it may be best to Industry Email List avoid distracting them and post your organization's response on its website where people can access it when they're ready. One of the worst preventable things a brand can do is alienate customers by taking this opportunity to center themselves. After the initial shock. As audiences adjust to the new status quo, search behaviors will also settle into more predictable patterns (at least until the status quo changes again). At this point, customers may be looking to return to some of their previous habits Industry Email List or pursue new interests to help them through this time, creating opportunities to combine creative marketing with trends and research data. . Here is an example of these factors together: