Magazines - weekly, fortnightly or monthly. Their very existence depends on news coverage. I decided that whatever I thought was worthy of a press release I would go ahead and send it off. After all, if publications do not see it fit then they wouldn't publish it any way. Even Email Database if sixty-five percent of my releases saw the light of day it would more than suffice. At the risk of hurting some of my media friends, I ranked the publications where I wanted to see Satyam featured regularly: Economic Times, Business Standard, Business Line, Times of India, Hindustan Times and The Hindu.
Owing to local sentiments, the Hyderabad publications were a vital cog in our media activity. News covered by all other publications was a bonus. We made releases on Email Database practically any activity of the company. New client wins, office inaugurations, technology Email Database innovation, senior management recruits, visits by VIPs. Stories and pictures of the animals in our menagerie in our technology center.In fact; we made a song and dance about the increase in the deer population at our center.
Implying that they were well fed and happy. All good human interest stories that added to our brand image. Then, of course were the news releases about the awards. The 1999 E&Y award which was of course a prestigious one. The other one was the World Email Database Economic Forum award (the biggest humbug of them all, in my view!). But all worthy news stories that had to be exploited. What did all this cost my company. Zilch. You treat journalists with respect and honesty; they will trust you, too.